about us
We offer everything for tropical, marine and coldwater aquariums as well as a wide range of seasonal pond supplies.
Each of our stores has a unique character and wide range of livestock and dry goods curated to reflect the passions and specialities of both our local teams and customers.
Our stores are proudly run by fishkeepers for fishkeepers!
We are an independently operated arm of Maidenhead Aquatics, who have more than 150 specialist aquatic stores across the UK
We work closely with our livestock breeders and suppliers across the globe and have access to the widest and healthiest range of fish and invertebrates possible whilst ensuring we act sustainably
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Our stores offer a wide range of products from market-leading brands such as JBL and Microbe-Lift, and exclusive products only available from our stores such as our beautiful range of AquaOak Aquariums
Our teams in-store are full of people who share the enthusiasm for the hobby, and if you’ve visited more than one of our stores, you’ll know that each branch has its own character and specialities
Ethical Fishkeeping
The needs of the livestock are our up-most priority. By creating our own ‘Livestock Charter’, we aspire to meet the highest welfare standards in the industry. We will never knowingly sell products that compromise the livestock in any way.
Service
Our expert teams, online and offline, deliver product and livestock with in-depth knowledge and passion, informed by latest research and current best practice.
Choice
Our long-term relationships with well-known manufacturers means we can source new products first. We offer a comprehensive range products, but if there's a product you want that isn't in our stores, we can order it in for you.
Innovation
We are always looking to offer new products and approaches to fishkeeping that sustain and nurture livestock and fuel the passion of our customers.
Education
We never stop learning about our passion and we continually look for ways of sharing that knowledge with our customers and the wider community to support the welfare of livestock and nurture a love of aquatics.
Value
We are committed to providing our customers with real value: great products at good prices, supported by exceptional and friendly customer service. We invest time in getting our prices right to ensure they remain competitive we will not knowingly be beaten on price for any of our products or accessories (excluding plants and livestock) which is supported by our price promise.
We will not sell large numbers of fish for newly-established aquaria
Livestock Charter
Our aim is to promote responsible fishkeeping by offering sound advice and only selling healthy livestock. We care for your fish as much as you do and their welfare is our top priority, so we always aim to abide by our Livestock Charter.
These principles have been created with the welfare of fish in mind, so we appreciate your understanding.
We will not sell both fish and aquaria on the same day
We will not sell inappropriate species for nano aquaria
We have never and will never sell genetically modified fish
We have never and will never sell artificially coloured fish
We will not sell fish that are unsuitable for captivity
We will not knowingly sell unhealthy livestock
Sustainability
& Responsibility
We ensure that we are being both sustainably and environmentally responsible by working closely with our suppliers. We also firmly believe that sustainability is an issue that should be shared and developed within the community - be it through education in schools or general media, so we hope our Sustainability page can offer some helpful information.
