what we offer

We try to educate, support and share our passion and expertise for the hobby to help fuel and innovate the future of aquatics.


    The needs of the livestock are our up-most priority. By creating our very own ‘Livestock Charter’, we aspire to meet the highest welfare standards in the industry. We will never knowingly sell products that compromise the livestock in any way.



    Our expert teams, online and offline, deliver product and livestock with in-depth knowledge and passion, informed by latest research and current best practice.


    Our extensive network of suppliers and strong long-term relationships with well-known aquatic manufactures means that we are able to source new products ahead of the wider market. We are able to offer a diverse and comprehensive portfolio of products to meet a spectrum of customer needs. And if there's a product you want that isn't in our stores, chances are we can order it for you.


    We are always looking to offer new products and approaches to fishkeeping that sustain and nurture livestock and fuel the passion of our customers.


    We never stop learning about our passion and we continually look for ways of sharing that knowledge with our customers and the wider community to support the welfare of livestock and nurture a love of aquatics.


    We are committed to providing our customers with real value: great products at good prices, supported by exceptional and friendly customer service. We invest time in getting our prices right to ensure they remain competitive we will not knowingly be beaten on price for any of our products or accessories (excluding plants and livestock) which is supported by our price promise.

Run by Fishkeepers for Fishkeepers

Member of the Ornamental Aquatic Trade Association 

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